Customer needs, issues and concerns are the engine of the design process; it is important to know how to listen.
The building, the place, has its own characteristics given its location, its state of conservation, its history, the climatic and geographical conditions to which it is subject, and also its Genius Loci.
Genius Loci is the soul of a place giving it identity and meaning. It is important to keep a sensitive insight . The more you observe the clearer is the essence of the object.